The Sparrow Agency

Original Music, Original Musicians

We are a booking agency and radio promotion company working with Roots, Americana, Folk, and Classical Artists as well as distinguished Playwrights and Novelists.


Have a new release that needs to be heard? We promote primarily to the AMA (Americana Music Association), the EuroAmericana, and the Folk-DJ charts. We will help you prepare a radio one-sheet and some fun supporting materials, and send out your release in style. We then follow-up and chat about it with the DJs, maximizing your exposure and airplay. We'll send you complete reporting weekly or monthly (depending on how the chart functions) and pass along any feedback we receive about your music.

Just looking for the station addresses? We can do that too. We are happy to mail your release for you or let you do it yourself.

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